The COVID-19 Pandemic has forced every Indian to stay at home, quarantined, however with the help of technology and the internet we always find ways to entertain ourselves. While billions stay quarantined, the app economy has shown a huge spike in downloads. The download of Popular applications such as Google, FB, Instagram, and Truecaller has remained unchanged but in the same way, many new Android Applications such as Houseparty, Ludo King & Zoom have sown huge surge in its download rate.
WhatsApp and TikTok remain the most popular apps in the country. Eight people out of 10 in India have WhatsApp installed on their phones, for instance, while TikTok has been installed by four. There is a possibility that their penetration has peaked for now, but analysts TechCrunch spoke to did not have a definitive explanation.
Multi-National Companies such as Flipkart, Amazon and Google Pay have seen a tremendous drop in its app installs because of the lockdown as deliveries and shipping of e-commerce goods were not available which further led to people uninstalling these mostly used applications
eCommerce Industry was mainly impacted due to the Pandemic, as we could clearly see in the above statistics that many online giants have faced this issue of increased app uninstallation. In the same way, Zoom, a popular video chat app, has seen its daily downloads surge to over 500,000 in recent weeks, up from about 9,000 in early February. Ludo King, a popular game in Asian markets, has seen its daily download figure jump from about 150,000 in early February to over 450,000 in India in recent days.
“India has consistently seen mobile web browsing account for the heavy majority compared to the desktop, however from February to March, desktop usage increased its share of total visits to the top 100 sites by 1.6%. While this may seem small, it is 1.6% of 31.32 billion visits, so it is still rather significant,” ~ Source SimilarWeb